As alternative medicine continues to grow in popularity and more businesses begin to practise it, it is imperative for your clinic to stand out from the competition in every way possible – including your website.
Nowadays, a website is one of the most important marketing and client interaction platforms. Not only does a website help in attracting potential clients through aesthetic and functional design, it also serves as an information source for your existing clients to learn more about your business’ goals and services.
Unfortunately, as important as it is, not all business owners may have a thorough understanding of website design. To help you navigate through the process, here are some tips to designing a website for your chiropractic clinic!
Include a Call to Action (CTA) wherever possible
Those who visit your website are more than likely already somewhat interested in your services. Whether they found your website through your local address or the services you offer, chances are, they have a rough idea of what chiropractic services they are looking for – and may only want to confirm your qualifications and contact details. It is therefore important to include at least one CTA per webpage.
Your CTA may vary in styles – for example, filling out a contact form, an automatic dial to your clinic’s phone number or a link to an online appointment booking webpage. Such online booking systems, in particular, are effective in improving the user experience of your website. They are also convenient to use for your customers.
Make sure you test that your CTA works properly on both desktop formats and mobile formats before launching your website as well.
Include a clear list of your services
As mentioned previously, your website visitors are probably already familiar with chiropractic services. They are most likely only checking out your website to learn of your chiropractor qualifications and the specifics of the services you offer.
Just like with any other business website, it is important to include a rundown of your services. Include examples of situations that you may treat, individuals that you may treat, and how experienced you are in offering said service.
In the case that your clinic is offering a few different alternative medicine or chiropractic care services, make sure to dedicate one webpage for each of your services. Don’t lump them all into one webpage. This makes things too difficult for your clients to navigate through.
Instead, provide a clear and concise description for each of your services and provide a search option so that your website visitors can search for their desired services themselves.
Also, for a Search Engine Optimisation (SEO) boost, individual service pages rank better than a page with multiple services together. That’s because, for an individual service page, search engines will be able to pick up on each service you offer. In contrast, search engines are unable to rank pages that have multiple pieces of content (for all your different services) lumped together.
Stick to one colour scheme
When it comes to website design, a clean and simple space is best. It may be tempting to make your website ‘pop’ by including as many colours as possible. However, too many colours may instead visually confuse your website visitors and deter them from searching deeper into your content.
Thus, always stick to one colour scheme or palette when designing your website. Include a maximum of four different shades, and try to reuse the colours in your logo. Don’t underestimate the power of white spaces!
Wrapping things up…
Applying the above tips can never go wrong when designing your own chiropractic clinic website. For more inspiration on a model chiropractic clinic website, visit here. If you don’t have the time nor expertise to apply these tips onto your website yourself, consider hiring a third party agency to design a website for you!
Elle is a Sydney-based writer passionate about all things in the business, marketing and technology industries.