Is WordPress good for SEO?

Yes, WordPress is a great choice for Search Engine Optimisation (SEO)!

WordPress powers 35% of the websites that are live on the internet. With its ability to quickly install on any server and get configured with a plethora of themes, WordPress is popularly becoming the perfect choice for website developers to get better search engine rankings.

Easy Optimisation

You don’t need to have prowess in web development or coding. WordPress is one of the easiest ways to create a fully functional website. The best part, its dashboard has many options that are SEO-powering fields for getting more visibility on search engines.

Permalinks

WordPress offers easy customisation of your website’s permalinks where you can designate the pages and posts to appear in a format you desire. This way you can add keywords in the post and pages to increase your rank and the CTR (Click-through Rate) for your website on the search engines.

Automatic Metadata

When it comes to SEO, the title and the Meta description are two major factors that can affect your rank. Each page and post on your website requires you to have this information available for a search engine to crawl. WordPress comes with many free and paid plugins that can automate the process for you so that you don’t waste time editing every single page and post.

Image Optimisation

Another way to boost your website’s rank is to add Alt Text for each image used in the website. WordPress has an easy way to fill in such details for the file and even optimise it with keywords so image search engines also pick your website for the top spots.

Responsive Website

Search engines like websites that are tuned to be user-friendly on all types of devices. Especially in times where the use of mobile phones to access the internet is increasing, your website should be prepared for display on the phone. Many themes in WordPress provide this option without the need to touch any line of code. This is important in website design.

Social Media Integration

Another benefit of WordPress is its power in engaging with social media audience to get better rankings. There are plugins available to connect your social media accounts with your WordPress website and automate the publishing of posts on all the channels and even show detailed analysis of your followers, likes comments and shares.

Website Speed

Website speed is not an essential element for ranking, but it is important for your users to stay on the page. A slow website might annoy users and as a result, you may lose some potential leads. WordPress comes with fast loading themes along with plugins that can optimise all the files to speed up your website’s loading time.

To sum it up, WordPress is a great tool for SEO and can provide fantastic results if used well. You can even check a list of plugins that are available for various purposes. These can vary from automating processes, compressing the website for faster speed, get Google Analytics at your fingertips and more.

Article contribution by: Blurn SEO Agency

Blurn.com Australia, 50 Murray St, Sydney NSW 2000, Australia, is a leading profit-focused Digital Marketing Agency offering a wide range of digital marketing services, including:

John Wilson

John Wilson is a branding and website design expert. He boasts over 10 years of digital marketing experience. He loves to share his expertise and insights on all things digital marketing by keeping this blog up to date.